444,465
tickets sold
92%
of total tickets available were sold
81,885
attended RWC 2025 final
1.1B
tournament social impressions
Seizing the moment for transformational impact
RWC 2025 was a generational moment for women and girls’ rugby.
The tournament and its impact programmes created lasting change that will shape the future of our game.
Inspiring women and girls to play and feel they belong in rugby
EXPANDING RUGBY's WORLDWIDE REACH AND PARTICIPATION
35,500+ girls playing rugby through Rugby Rising Play Grants across 42 Unions and 6 regions
- Bespoke participation programme designed to help recruit and retain more young girls in rugby
Video: Rugby Rising Play in Brazil – Building a Rugby Nation
ELEVATING THE VISIBILITY OF WOMEN’S RUGBY AND ITS STARS
RWC 2025 provided a GLOBAL PLATFORM for rugby’s stars.
Player-led social content generated 270M VIEWS and 17.7M ENGAGEMENTS
10 content creators brought in through RWC 2025 Content Creator Programme. Their content generated
31m impressions and 29m views
Embedded content creator helped @womenboks socials achieve:
9M Views and impressions
+54% follower growth
The leading post of RWC 2025 with 4.1M VIEWS
CHANGING PERCEPTIONS AND PROMOTING BELONGING IN RUGBY
4.76M social media views on World Rugby’s campaign to champion body confidence – Strong Bodies Strong Minds
95%+ of attendees described their experience at RWC 2025 as empowering and entertaining, and said they were very likely to watch women’s rugby again
- Showcased the sense of belonging and diversity that makes rugby a place for everyone
Video: Where We Belong shines a light on the unique sense of belonging that rugby fosters in communities around the globe
SUPPORTING WOMEN TO THRIVE IN THEIR CAREERS
BUILDING A MORE INCLUSIVE WORKFORCE
All-female grounds team for the RWC 2025 Final
All-female grounds team for the RWC 2025 Final
RWC 2025 Internship Programme provided young women with event operation experience at five match venues
100+ women from 56 countries enrolled on Impact Beyond: Careers programme to drive forward their careers in rugby
100% of senior leaders within RWC 2025 LOC were women – compared with the UK sport industry average of 24%
74% of the RWC 2025 workforce were women
64% of the RWC 2025 volunteers were women
28% of all contracted suppliers were women-owned or women-led
- Set a new global standard for women’s representation in major sports events
HELPING PLAYERS AND MATCH OFFICIALS TO THRIVE AT RWC 2025
Social media protection service for players and match officials at RWC 2025:
440,340 potentially abusive posts and comments analysed
45 accounts targeted for abuse and threats
Mental health support through specialist training courses, webinars and a peer support group, made up of former international players
- Pioneered support programmes for players and match officials at RWC 2025, setting the standard across the game
RWC 2025 match official Hollie Davidson speaking to the support she received as part of World Rugby’s programme tackling online abuse.
Building a stronger future for women’s rugby
CREATING OPPORTUNITIES FOR MEANINGFUL COLLABORATION
400+
leaders attended the World Rugby Women’s Rugby Global Summit, held in London before the RWC 2025 finals
92%
of attendees felt inspired to continue to grow women and girls’ rugby
1000+
participants attended 30+ national forums as part of ChildFund Rugby Grassroots to Global Programme
90%
of participants felt they now know how to be a leader in their rugby community
50+
Unions upskilled through Regional Summits around the world
Helped Unions to build capability to grow and deliver women’s rugby
DRIVING SUSTAINABLE COMMERCIAL GROWTH AND LONG-TERM IMPACT
£201M media value generated for RWC 2025 commercial partners
£54M media value generated for host cities
- Delivered strong economic return on investment, reinforcing RWC 2025’s global and commercial appeal
350,000+ VIEWS on World Rugby’s Blueprint For Growth report
- Empowered Unions with data and insight to accelerate the global growth of women’s rugby
Maintaining momentum beyond the final whistle
OUR FUTURE VISION FOR WOMEN’S RUGBY
Honouring the legacy forged by Women’s Rugby World Cup England 2025, Australia 2029 will take the game forward: marking the first time a single nation hosts the men’s and women’s tournaments back‑to‑back.
A change that unlocks shared infrastructure, commercial scale and operational synergies to deepen impact, broaden reach and accelerate the growth of women’s rugby for generations to come.